TDF and ENENSYS partners for innovation in targeted advertising

TDF and ENENSYS announce the conclusion of a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.

 

TDF has chosen to partner with ENENSYS Technologies, a major player in advertising insertion, to accelerate the development of its targeted advertising solution dedicated to DTT (known as “Dynamic Ad Substitution”).

 

TDF has developed an innovative solution for dynamic substitution advertising on DTT, thanks to the HbbTV technical environment. In a transparent manner for the viewer, the advertising broadcast by the DTT stream is replaced by a targeted advertisement. The first experiments of this type have already taken place in December 2018. They have demonstrated the relevance of the solution. (https://www.francetvpub.fr/actualite/tv-segmentee-francetv-publicite-1ere-regie-a-realiser-une-substitution-ciblee-de-spots-publicitaires-sur-la-tnt-en-HbbTV-avec-tdf/).

 

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